Some ladies want to have good coverage on their face because they have blemishes, or perhaps they always have what they feel is uneven skin. These same ladies may be afraid of liquid makeup because they fear it will look unnatural or they find that it wears off too quickly and they have to keep applying, which can both lead to a messy looking face. If you want the coverage of a liquid, there are things that you can do to make sure it stays on and that it looks natural while you are wearing it.
When you want to wear liquid makeup well, you first have to prep your face. In order for it to go on smoothly and naturally, and for it to stay on throughout the day and on into the night, you have to have a good base. This is not complicated and will only add a minute to your makeup routine, if that. Always make sure you use a good facial scrub so that you do not have dry skin problems, and to make sure oils are neutralized. You can use a scrub in the shower each morning. It only takes seconds.
On top of that prepped skin, you want to have a good moisturizer underneath your liquid makeup. You may want to find one that is especially made to go on the skin as a makeup base. Your liquid makeup will stay on your skin much longer, and look much better, with a good base underneath. These moisturizers should be good for the skin and should not feel greasy. You only need a little bit. Put it on right after you shower and right before you apply your makeup, if you do them at separate times of the day. If you do makeup right after the shower, once is plenty.
When you put on your liquid makeup over your base moisturizer, use a sponge to apply it. You can find these in any store that sells makeup. These will ensure that you are putting your liquid makeup on evenly, and will not pull on your skin like your fingers will. Too much pulling at the skin with your fingers causes early wrinkles. Smooth the liquid foundation out with the sponge and then stand in natural light to make sure you have hit all spots. Blend in under your chin and jaw line, not along it, and make sure it also blends along your hair line.
Lastly, find a good powder to put on over your liquid makeup. Find something that is the same shade, or one that is sheer so that it does not alter the color of your foundation. Use a blush brush to apply a thin and even coat all over your face and down under your jaw and chin. You can use light circular motions to lightly apply the powder so that it blends and does not clump on your face. This sets the foundation. Then you can apply the rest of your makeup as usual. This usually works well for good coverage, a good look, and long lasting makeup that you can count on.